City Branding Guideline

The primary reason for developing the new logo and accompanying "Sincerely Yours" tagline was to create an image that represents Georgetown's essential identity in order to create a consistent message for the City's tourism and economic development efforts.

The development of the new brand was the result of a multi-stage process that took over a year. The initiative to create a city-wide brand came from the City's Main Street Advisory Board, whose members secured funding for a new brand from the City Council in 2003.

Below is the Logo Usage Guidelines which were developed in 2003 that represents the City's continued effort to create a consistent, professional image which will be used in all City developed correspondence.

• Cover Page
• Table of Contents
• Introduction
• Process and Core Words
• How To Use This Guide
• Logo Use
• General Use
• General Colors
• Colors on Apparel, Computer Monitors, Television and Newsprint
• Secondary Colors
• File Formats and Size
• Logo on the Internet
• Use With Taglines
• Logo on Colors
• Logo as Wordmark
• Approved Typefaces
• City of Georgetown Seal
• Georgetown Utility Systems Logo
• Logo on Vehicles
• Logo on Apparel
• Logo on Merchandise
• Licensing
• Use by Non-City of Georgetown Organizations and Businesses
• Improper Use of Logo
• Contact Information